With practical marketing help for the small business owner or independent professional on every page, Get Slightly Famous shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers.

This expanded new edition provides a toolbox of strategies for:
Getting consistent media attention
Using speaking engagements to cultivate your target market
Becoming a center of influence within your industry
Leveraging the Internet and Web 2.0 to its full potential
Creating ancillary "info-products" that supplement your income and build public awareness

About the Author

Steven Van Yoder is a public relations consultant and freelance journalist specializing in client positioning and reputation marketing. His articles (both bylines and ghosted for clients) have appeared in the Washington Post, Industry Week, Boardwatch, Home Office Computing, Financial Executive, Epicurean Magazine, ASTA Journal, Beauty Inc., Business & Health, and more than a hundred other publications. See the author's website.

Reviews

“A wealth of tips, tricks and techniques for acquiring and consistently holding media attention; using speaking engagements to become noticed by a targeted market; harvesting the full potential of the Internet; creating anciallary ‘info-products’ to build public awareness, and a great deal more. Get Slightly Famous is excellent, profitable, and highly recommended … ”
—Wisconsin Bookwatch/The Midwest Book Review

“There are no magic formulas, though Yoder’s approach can be applied to many different disciplines. What’s required is careful planning, hard work and patience.”
—The Miami Herald

“This is a publicity and marketing guide that includes interviews and case studies with more than 135 entrepreneurs and leading business experts. They outline real-world strategies that are relevant to small business owners.”
—Small Business Opportunities

"Get Slightly Famous is more than slightly valuable, more than slightly fun to read, and more than slightly wonderful. It is loaded with insights I wish I had when I was first starting out. But I'm delighted to get them now, and I'll bet every reader will feel the same."
—Jay Conrad Levinson, Author of the "Guerrilla Marketing" series

“Steven Van Yoder's book demonstrates that creating a buzz is only half the battle. He shows that success in business means staying true to your customers and your vision in order to build and sustain a strong and enduring brand.”
—Lillian Vernon, Founder and Chief Executive Officer, Lillian Vernon Corporation