The idea that we must choose between a healthy environment and a healthy economy is a myth says David Goldstein, author of Saving Energy, Growing Jobs. Not only do well-conceived environmental regulations create more jobs, they also contribute to more efficient designs and less expensive products.

Standing between us and a cleaner, more prosperous society, is the resistance of economic incumbents, and an economic fundamentalism that opposes any kind of regulation, even when it might prove beneficial.”

Goldstein offers a new paradigm for the economy and the environment by showing how the nation (and the world) can preserve its resources and promote prosperity at the same time. Drawing on his experience as a research scientist and Energy Program Director for the National Resources Defense Council, Goldstein points out that we already have a 30-year history of success built around regulation, technological innovation, and energy efficiency. This is not a work of airy theory but the conclusions of a scientist who has hard facts in hand.

This groundbreaking book:

• Profiles the unexpected success of early energy regulations
• Shows how markets actually work and how they fail
• Exposes both the myths of environmentalists and anti-environmentalists
• Provides a model for well-designed environmental policies
• Offers guidelines for transforming the current political debate

About the Author

David B. Goldstein, Ph.D., is Energy Program Director for the Natural Resources Defense Council and a MacArthur (“genius award”) Fellow. His professional qualifications are extensive and varied. Among many accomplishments, he has:

• worked in regional energy planning efforts
• helped to develop and refine energy efficiency standards for new buildings
• participated in California Energy Commission proceedings to establish America's first appliance efficiency standards
• organized a consortium of utilities that is currently developing programs to commercialize a new generation of super-efficient appliances
• coordinated a broad coalition of stakeholders to develop legislative proposals for tax incentives that promote market toward energy-efficient buildings

It is estimated that his contribution to energy efficiency standards for appliances saves as much energy every year as the entire output of the U.S. nuclear energy program.

Reviews

“David Goldstein provides us with a compelling combination of facts and analysis that all point to one truth: environment and business have never been more compatible. Saving Energy, Growing Jobs is a must-read regardless where you reside on the political spectrum.”
—Senator Dianne Feinstein

"David Goldstein brings to the environmental debate a unique appreciation for both market forces and market failures; his combination of experience, pragmatism and vision convincingly demonstrates how effective environmental solutions enhance free markets and healthy economies. He encourages environmentalists to think of themselves as free marketers, and business leaders to look at how environmental protection can enhance competition and profitability."
—Robert F. Kennedy, Jr., senior attorney for the Natural Resources Defense Council and author of Crimes Against Nature

“If we are to succeed in tackling the most urgent of our environmental problems, businesses and environmentalists need to work together. David Goldstein has written the definitive work on how to make it happen."
—Robert J. Fisher, Chairman of the Board, Gap Inc.

"Energy efficiency, climate protection, and clean air all make sense and make money, because saving energy costs less than buying it. That’s why smart companies boost earnings by using six percent less energy each year per unit of production—laying off idle kilowatt-hours and gallons so they can retain their employees. Now a leading creator of successful public policies that support this business logic distills his decades of experience into a compelling summary. David Goldstein shows how applying these insights more widely can create prosperity, jobs, and real security, and how sloppy logic continues to underpin false dogmas holding the opposite.”
—Amory B. Lovins, Cofounder and CEO, Rocky Mountain Institute

“David Goldstein has written an enormously valuable and challenging book—challenging to business and also challenging to environmentalists. Everyone concerned about the future of the economy and the future of the environment should read this book. Better than any other, it explains how to move beyond the myths of the past.”
—James Gustave Speth, Dean, School of Forestry and Environmental Studies, Yale University

“A pioneer of energy efficiency policy, David Goldstein documents how energy efficient appliances, far from bankrupting their manufacturers, have led to more profitable companies. Goldstein, with concrete examples shows that the goals of business leaders and environmentalists can be served simultaneously by well-crafted policies, and that we will all reap the benefits.”
—Robert Socolow, Professor of Mechanical and Aerospace Engineering, Princeton University

“There has been surprisingly little previously solid research demonstrating the economic gains from protection of the environment. This book admirably fills that gap.”
—Richard L. Ottinger, Dean Emeritus, Pace Law School

“The same energy policy we must embrace to stop global warming will also spur growth and create jobs. Here is the compelling case from one of the true leaders in developing innovative energy efficiency strategies. Goldstein's book is a must-read for business people who want to know why the new generation of environmental strategies is good for corporate America.”
—Joe Romm, executive director of the Center for Energy and Climate Solutions and author of The Hype About Hydrogen